Hyper-palatable is a new buzzword in the diet and food industry. Perhaps you’ve heard it uttered somewhere. Maybe that somewhere was a party and you knowingly nodded that “I really don’t understand but don’t want to ask” nod. You can ask me.
Hyper-palatable means, basically, it tastes really good. Like really, really good. In any order for any food to be eaten it must be palatable. Meaning you don’t recoil from its flavor, texture, or scent. Hyper-palatable is flavor on steroids.
Why does it matter? Because the goal of all processed food corporations is to create hyper-palatable foods. They’re looking for that, “can’t have just one” response. They want your taste buds begging for more and you buying more.
They create this response by cranking up the flavors our taste buds love; sweet and salty. Hence, processed junk food is loaded with sugar and salt. You eat it, you want more, it’s bad for you, you get fat.
Many believe hyper-palatable foods are major contributor to the obesity epidemic.
Now you know. Apply your new-found knowledge to avoid those process foods designed to make you eat more. And at your next party when a guest proclaims “This dip is very hyper-palatable!”. You can feel comfortable calling him a jackass. Cause only a jackass talks like that at parties….