Since Red Bull first gave us wings in 1997, the energy drink market has exploded. Exploded to the tune of $10 billion in annual sales. No wonder so many variations have overrun the drink case at Quick Trip.
We now have, to name a few: Rooster Booster, Amp, Full Throttle, Monster, Crunk, No Fear, Rock Star, and Vegas Fuel. There’s even one dubbed Cocaine. Presumably it can be consumed outside of bathroom stalls.
I’ll admit, I down a Red Bull about 3 times a week. Usually as an afternoon boost at work. But if I take in more than one small can a day I get, shall we say, twitchy. Seems I’m not alone.
A recent report reveals a two-fold increase in emergency room visits related to energy drinks over the past 4 years. That’s 20,000 people a year going to the ER from too much Monster. One ER physician offered this anecdote:
I had someone come in recently who had drunk three energy drinks in an hour, which is the equivalent of 15 cups of coffee.
Apparently all the Beastie Boys needed to move the crowd was nine Red Bulls. Seems much easier than 50 cups of coffee. Therein lies the problem with energy drinks.
No one would, or likely could, drink that much coffee that quickly without a beer bong. An energy drink requires no such frat house apparatus. Just pop the top and chug.
So are energy drinks a “health crisis”? Not quite. But if you’re drinking more than 2 a day, you may need to look into something else to help with alertness and energy. More sleep.